Denmark, Germany & England
More than 150 customers
Selected Venue Manager customer cases
Venue Manager in numbers
150+
Customers
6+
Millions of sales per year
150+
Millions Euro in sales
20+
Millions of scans per year
25
Employees
The Danish Ice Hockey League
The Optimal Spectator Experience
In collaboration with Venue Manager, Metal Ligaen became the first league to implement a professional ticketing system across all clubs. This achievement earned the league the "Best Subscription Solution" award at the E-Commerce Award 2022.
"With the Unlimited Hockey concept, Metal Ligaen has, through Divisionsforeningen, brought all Danish professional ice hockey clubs together on one platform — creating a ticketing revolution with more than 25% growth in season ticket holders."
Jury, E-Commerce Award 2022
The new shared UNLIMITED system enables extensive data collection across the league's clubs, allowing personalised communication and creating optimal conditions for the best possible spectator experience in the arenas.
At the same time, access to tickets has become easier for fans — no matter where they watch ice hockey.
ZOO København
A Unified Digital Guest Experience
Ticketing and annual pass system with online and on-site sales, event booking, access control and mobile app — a true 360° guest experience delivered by Venue Manager.
We are proud to collaborate with ZOO Copenhagen, one of Denmark's most visited attractions with around 1.3 million guests annually and more than 4,000 animals across 250 species.
Founded in 1859, ZOO Copenhagen is one of Denmark's oldest cultural institutions and one of Europe's first zoos. For over 160 years, ZOO has worked to create close encounters between people and animals — inspiring knowledge, engagement and respect for nature.
Venue Manager delivers a complete ticketing and zoo pass solution covering:
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Online ticket and annual pass sales
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On-site sales via Venue POS
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Event booking and management
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Access control integrated with turnstiles
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Integration with ZOO's mobile app, bringing tickets, memberships and experiences together
The solution enables efficient operations and a seamless, modern guest journey — from the first click to the encounter with animals in the park.
ZOO's work with conservation, education and guest experiences is now digitally supported by Venue Manager's platform — designed to create flow, loyalty and resonance throughout every guest journey.
Smukfest
Solutions Tailored to Our Needs
Smukfest optimises the framework for everything fun, festive and entertaining through digital ticketing and access control solutions from Venue Manager.
"All our full festival passes sell out within one hour. That's why it's essential for people to easily transfer tickets to friends or resell them if they can't attend.
The digital architecture makes it easy to resell, transfer or place tickets on a waiting list — creating security and minimising black-market sales, fake tickets and inflated prices."
Peter H. Kragelund, IT Manager, Smukfest, adds:
"When ticket sales go live, the system is under extreme pressure. That's why it's crucial to work with a partner like Venue Manager — one that ensures everything works and goes all the way when developing solutions tailored to our needs."
Fårup Sommerland
Supporting Sales, Booking, Information & Efficient Service
Ticketing system, webshop, a new mobile app and queue-time displays across all rides — taking the customer journey to new heights.
"Over the past few years, we've undergone an extensive digital transformation. Together with Venue Manager, we've created a cohesive customer experience.
Today, we have a digital solution supporting sales, booking, information and efficient service — fully operationally reliable. It gives us major advantages, increases agility and frees up administrative resources."
Rasmus Mortensen
Marketing Manager, Fårup Sommerland
Aalborg Håndbold
Technology Partner Since 2017
Aalborg Håndbold is one of Denmark's most successful handball clubs, representing Aalborg nationally and in Europe, playing home matches at Gigantium with capacity for up to 8,500 spectators.
Venue Manager has been the club's technology partner since 2017. The collaboration started with ticketing and has expanded to include several tailored digital solutions.
Aalborg Håndbold was among the first clubs to launch its own app via Venue Manager — giving fans a single digital platform for ticket purchases, match information and exclusive content.
The partnership also helped shape Venue Manager's sponsor module, making it easier to manage sponsorship activities and strengthen relationships with business partners.
Dyrehavsbakken
A Seamless Guest Experience
A digital solution for the world's oldest amusement park.
In close collaboration with Bakken, Venue Manager implemented a solution enabling wristband scanning at all rides and attractions. Guests now access rides quickly and easily, reducing queues and creating a smoother, more modern experience.
The system integrates with Bakken's existing access control and POS solutions, supporting both physical and digital wristbands — ensuring a seamless experience for guests and staff alike.
Newcastle Eagles
An Efficient and User-Friendly Sales Platform
Newcastle Eagles are a professional basketball team based in Newcastle, England, competing in the UK's top basketball league at Vertu Motors Arena.
Since 2019, Venue Manager has managed the club's ticketing system and webshop — enabling fans to purchase merchandise, gift cards, tickets and season passes.
The platform delivers a smooth purchasing experience and provides valuable insights into sales data and fan behaviour, actively used in daily operations and planning.
Tivoli Friheden
A Digital Park Experience — From Ticket to Ride Pass
Ticketing, access control, POS and mobile app in one unified solution.
Located in the heart of Aarhus, Tivoli Friheden welcomes more than 400,000 guests annually with rides, concerts and family events.
Venue Manager's platform supports:
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Online ticket, annual pass and ride-pass sales
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Access control at entrances and rides
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Venue POS for food, drinks and merchandise
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Event booking and capacity management
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Mobile app with digital tickets, maps and benefits
The solution creates flow, efficient operations and better data insight — allowing Tivoli Friheden to focus on creating unforgettable moments.
With Venue Manager, Tivoli Friheden has gained an integrated digital platform that brings all park functions together in one system — making it easy for guests to buy, plan and enjoy their visit.
Kölngalopp
A More Modern and Cohesive Guest Experience
Kölngalopp (Kölner Renn-Verein 1897 eV) is a horse racing club in Cologne, Germany, with a 55-hectare racecourse and around 100,000 visitors annually.
The solution includes:
Ticketing system— User-friendly platform for day tickets and season passes
Mobile app— Events, tickets and information in one place
POS & payments— Fast, stable service tailored to German requirements
The collaboration has enabled a more modern, cohesive guest experience — with a digital platform matching the club's ambitions.
"They are the first to develop a professional ticketing system across all clubs — a concept that other sports can only envy."
Jury, FDIH E-Commerce Award
Book a Free Demo — No Obligation
We are experts in ticketing, season passes, subscriptions and access control — helping you digitise your customer journey.
✓ Trusted by 150+ customers across Denmark and Germany, including Aalborg Håndbold, Smukfest, Fårup Sommerland, Universe Science Park and Dyrehavsbakken.
✓ Get a free benchmarking analysis to optimise ticket sales and increase revenue.
Book a 20-minute demo — completely free and non-binding. Even if you're just looking for inspiration, I'm happy to share my experience.
I look forward to hearing from you.
Kind regards
Jakob Norgaard Mortensen
Partner & Managing Director
